Waitrose to donate £2.2 million to 6,840 local charities

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis4 A new community scheme from supermarket Waitrose will donate £2.28 million to 6,840 local charities and good causes over the next 12 months, as chosen by its customers and employees.The ‘Community Matters’ initiative will allocate £1,000 a month to each of Waitrose’s 190 branches to distribute amongst three local community projects.To be considered for a donation, good causes and charities should contact their local Waitrose branch store. Partners (Waitrose employees) will then vote which three causes to support each month at their branch’s ‘PartnerVoice’ forum, a means of voicing opinion on branch issues. Customers and Partners can also put forward the names of organisations they would like their local branch to support by filling out a leaflet in store.Shoppers then get to help decide how the sum is divided amongst the three selected organisations. They will be given a token at the checkout, which they can place in one of three boxes at the store exit, each allocated to a different cause. The amount a cause receives is directly proportional to the number of tokens they receive from customers.The scheme was originally piloted in Witney, Wokingham, Newbury, Buckingham and Henley.www.waitrose.com/branches/index.aspx Waitrose to donate £2.2 million to 6,840 local charities Tagged with: corporate Funding  22 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis4 About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 22 July 2008 | Newslast_img

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